SWOT assignment

IE256
Engineering Management
Section: 1
0516358 Abdullah Salim Yamani


Introduction
In this assignment, I will take IKEA company as example for SWOT analysis.
IKEA
Analysis SWOT
Weaknesses
Marketing
The customer assemble by him self
High prices
There is no free service
Miscommunication between customer and the company





Strengths
The products of the company are very good in quality
The company has good and young designer
Low prices
Applying (help your self) idea to decrease the prices
Make the customer assemble the product for low prices
The service is there for you but with additional prices
Packaging products in a flat way to help customer to carry out it easily
The name of the brand
International company


Threats
Cheap Chinese products
Other stores that has more services
The changing economy and politics
The changing in IT sector




Opportunities
Electronic trading
New markets
Benefit from international organizations